Services

  • Strategy
  • Campaign
  • Content & production

The Full Story for ABN AMRO MeesPierson

“The wealthy Dutchman”. Once, this was a manageable target group. Nowadays, it’s a motley collection of old and new money: from philanthropists to heirs to a family business where the new generation is eager to get started. It was up to us to position ABN AMRO MeesPierson in this multifaceted target group as the leading wealth bank. We did so by introducing the Wealth Monitor: a combination of research, stylish photography, and top-quality content. The result? An award-winning content marketing programme that exceeded all objectives.

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Ferdinand Parijs, Head of Marketing - Private Banking. ABN AMRO MeesPierson

"Zandbeek has proven its ability to develop effective content campaigns. Thanks to our long-standing collaboration, they not only know our quality requirements, but also have extensive knowledge of our target audience."

Results

  • Leads
    +126%
  • Winner of European Excellence Awards and
    Grand Prix Content Marketing
resultaten