For trainer NHA, we thought up almost everything for this new budget proposition. Including name, logo, communication style, website, brand book and much more. By way of an introduction, we created the Comedy Buddy’s, a 6-part online video series in which we see how comedians Najib Amhali, Rayen Panday and Soundos El Ahmadi together embark on a LAT relationship with BuddyWise. Because the theatres were closed, and they were changing course. We watch them as they explore all the BuddyWise courses. As a result, hundreds of thousands of fans of Najib, Rayen and Soundos enjoyed a unique introduction to BuddyWise and their training programme. The jury of the Digital Communication Awards enjoyed it too and awarded the case in the category ‘disruptive communications’. Very nice!