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  • strategy
  • pr
  • positioning

The Full Story for funda

As people, we are always moving on to the next chapter. Whether it’s a new job in a different city, a growing family, or a well-earned retirement: our housing needs evolve with us. And that’s exactly when funda – the Netherlands’ largest real estate platform – is there to help. With 72 million visits per month, they have a unique overview and insight into the search behavior of Dutch house hunters. They regularly share this valuable data to give a clear understanding of the housing market and all the available options. This is how Funda empowers house hunters to take charge of their housing journey.

Every day, Zandbeek collaborates with funda to make this societal role even clearer. That’s why we developed a refined brand positioning. One that helps funda establish a rock-solid position in an ever-changing housing market. We helped shape a renewed mission statement and complemented it with a fresh brand narrative that will serve funda well into the future.

So far, we’ve successfully launched the new housing concept ‘Alles op een rijtje’ (Everything in order). This concept is based on the needs of Dutch house hunters and has generated extensive media attention from outlets such as De Telegraaf, NRC, and Het Financieele Dagblad. We also developed the editorial formula and content for the annual report and continually assist with the publication of quarterly and annual reports, as well as news about the regional mismatch in the housing market. These efforts have led to coverage on the front page of AD, among other publications. In this way, we help funda achieve a stronger societal position, guiding the Dutch population toward their next step in the housing market.

funda Alles op een rijtje woonconcept

Results

  • Media value
    1.3 million
funda Alles op een rijtje woonconcept

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