With 68 million visits a month, Funda is by far the most popular housing website in the Netherlands. And with so many visitors, the platform collects data. Lots of data. This gives Funda a unique insight into housing demand in the Netherlands. This means it can offer homeowners exactly what they need: a property that truly ticks all the boxes. It is our job to reconcile Funda’s social role with its mission: to make the daunting process of buying a house as easy as possible. A job that dovetails perfectly with our experience in real estate and finance and our understanding of residential consumers. Our aim is to seamlessly combine brand strategy with reputation management for the housing site.
The first step in this direction is the new ‘All lined up’ housing concept – properties designed based on the housing needs of the Dutch residential consumer. Courtesy of Funda’s data. We leveraged our expertise in brand strategy, reputation and PR to launch the innovative housing concept. A move that attracted significant media attention and strengthened the Funda brand and reputation.