Signify (Euronext: LIGHT) is a world leader in lighting for professionals and consumers. As one of the most sustainable companies in the world, it plays an important role in making buildings and houses smarter. What used to be Philips Lighting is also the founder of GLOW, one of the most popular light art festivals. We were asked to shine a spotlight on the sustainable message of Signify during the 14th edition. The challenge? Sparkle among the amazing light shows produced by the very best light artists. And tell a story that is a logical fit with the high-quality entertainment expected by the 700,000 visitors to GLOW, but which is brilliantly different. Our unusual solution: an audio story!