What is a full-service architectural firm without a solid foundation? That was the question we were asked by VAN AKEN. And for good reason. Because with clients like ASML, Rabobank and Brainport Industries, their designs are here to stay. We developed a new brand positioning and related visual identity which does justice to the VAN AKEN philosophy. One that is brave, critical and seeks connection. The result? A rock solid internal and external strategy, including a wide range of resources.