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  • strategy
  • positioning
  • brand identity
  • campaign
  • content & production

The full story for Zuyd University of Applied Sciences

According to the British-Swiss author Johan Hari, the average teenager can focus on one task for only 65 seconds at a time. When Zuyd University of Applied Sciences asked us for a better brain position for a new generation of students, we needed to do some brainstorming.

In various sprints, we worked with Zuyd on developing a new positioning, authentic narrative and contemporary visual identity. In this, we see that Zuyd really understands what is important to its 14,000 students. Whoever you are, whatever you are and whatever you want to be. At Zuyd, you can just be. A bright future? It starts with you!

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Zuyd Hogeschool still brandmovie
Zuyd Hogeschool
Brand movie
01:53

Jury report Gouden Reigers

"Absolutely convincing and creatively put together. Very effective and excellent for this target group"
Zuyd Hogeschool Billboard
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Angelique Baguette, head of marketing Zuyd University of Applied Sciences

‘We’ve chosen not to highlight the education, but the student.’
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Zuyd Hogeschool abri
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Zuyd Hogeschool Zuyd Free Pole

Results

  • Winner Gouden Reiger
Gouden Reigers

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