Movingly effective

NHA commercial knuffel

NHA home studies has been a regular at home for many years. From 2020, emotional storytelling will be a fixed value in the brand strategy we developed for NHA. We hold a mirror up to the target group with authentic and moving stories. And the institute pays tribute to everyone who changes course and makes their own dreams come true. Since then, NHA’s brand awareness and market share have grown significantly.


In our latest campaign we also see how people have spent their (free) time in a meaningful way; with a training from NHA! The campaign was extensively tested in advance by an independent research agency. Our hard work was appreciated: both commercials passed the test with flying colors. The commercial with a stuffed animal even turned out to be exceptional. The research shows that the commercial is more effective than 92% of all 493 tested commercials from the database. That’s what we find moving!

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NHA tv-commercial knuffel
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Client: NHA
Direction: Sander Ligthart
D.O.P.: Richard Spierings
Grading: Frans Suijs
Sound design: Six Feet High
Photography: Matthijs Immink
Media: Brandwebbing