Real human contact

Client
Univé Business
Services
Brand publishing & campaign

Real human contact

Client
Univé Business
Services
Brand publishing & campaign

The full story

It started with a teaser video, after which we grandly revealed a ‘groundbreaking innovation’. Visible on various online and social channels and via (digital) out-of-home media such as the Ziggo Dome, various billboards, and in different regions where Univé has offices.  Real reactions from real people prove that with our first commercial campaign for the cooperative insurer, we hit the mark directly. By emphasizing a serious message in a theatrical manner, we made Univé visible to hundreds of thousands of SMEs and freelancers.
It started with a teaser video, after which we grandly revealed a ‘groundbreaking innovation’. Visible on various online and social channels and via (digital) out-of-home media such as the Ziggo Dome, various billboards, and in different regions where Univé has offices.  Real reactions from real people prove that with our first commercial campaign for the cooperative insurer, we hit the mark directly. By emphasizing a serious message in a theatrical manner, we made Univé visible to hundreds of thousands of SMEs and freelancers.
It started with a teaser video, after which we grandly revealed a ‘groundbreaking innovation’. Visible on various online and social channels and via (digital) out-of-home media such as the Ziggo Dome, various billboards, and in different regions where Univé has offices.  Real reactions from real people prove that with our first commercial campaign for the cooperative insurer, we hit the mark directly. By emphasizing a serious message in a theatrical manner, we made Univé visible to hundreds of thousands of SMEs and freelancers.
En privé heb ik al twee keer meegemaakt dat dit echt is. Een verademing.
It started with a teaser video, after which we grandly revealed a ‘groundbreaking innovation’. Visible on various online and social channels and via (digital) out-of-home media such as the Ziggo Dome, various billboards, and in different regions where Univé has offices.  Real reactions from real people prove that with our first commercial campaign for the cooperative insurer, we hit the mark directly. By emphasizing a serious message in a theatrical manner, we made Univé visible to hundreds of thousands of SMEs and freelancers.
It started with a teaser video, after which we grandly revealed a ‘groundbreaking innovation’. Visible on various online and social channels and via (digital) out-of-home media such as the Ziggo Dome, various billboards, and in different regions where Univé has offices.  Real reactions from real people prove that with our first commercial campaign for the cooperative insurer, we hit the mark directly. By emphasizing a serious message in a theatrical manner, we made Univé visible to hundreds of thousands of SMEs and freelancers.
En privé heb ik al twee keer meegemaakt dat dit echt is. Een verademing.
Échte reacties van échte mensen bewijzen dat we met onze eerste zakelijke campagne voor de coöperatieve verzekeraar direct raakschoten. Door een serieuze boodschap op theatrale wijze kracht bij te zetten, maakten we Univé zichtbaar bij honderdduizenden mkb-ondernemers en zzp’ers.
And this is just the beginning. In the long term, we focus on content marketing. In the form of authentic entrepreneur stories, we will further deepen the campaign theme 'Real Human Contact' in the coming years. Because according to Univé, technology should never be an end in itself, but must create space for what really matters: personal attention for every entrepreneur. Something that has been the norm at Univé for 230 years, but will make a difference in 2025. And every entrepreneur should know that!

"The campaign clearly shows what we stand for: personal, involved, and close to you."

Ramona Chang - Business Marketing Manager

Results

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info@zandbeek.com
+31 40 232 46 46
Bogert 14
5612 LZ Eindhoven
The Netherlands
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info@zandbeek.com
+31 40 232 46 46
Bogert 14
5612 LZ Eindhoven
The Netherlands
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© Zandbeek 2025
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