The full story
It started with a teaser video, after which we grandly revealed a ‘groundbreaking innovation’. Visible on various online and social channels and via (digital) out-of-home media such as the Ziggo Dome, various billboards, and in different regions where Univé has offices. Real reactions from real people prove that with our first commercial campaign for the cooperative insurer, we hit the mark directly. By emphasizing a serious message in a theatrical manner, we made Univé visible to hundreds of thousands of SMEs and freelancers.
Real reactions from real people prove that with our first business campaign for the cooperative insurer, we hit the mark directly. By emphasizing a serious message in a theatrical manner, we made Univé visible to hundreds of thousands of small and medium-sized entrepreneurs and freelancers.
And this is just the beginning. In the long term, we focus on content marketing. In the form of authentic entrepreneur stories, we will further deepen the campaign theme 'Real Human Contact' in the coming years. Because according to Univé, technology should never be an end in itself, but must create space for what really matters: personal attention for every entrepreneur. Something that has been the norm at Univé for 230 years, but will make a difference in 2025. And every entrepreneur should know that!
"The campaign clearly shows what we stand for: personal, involved, and close to you."
Ramona Chang - Business Marketing Manager
Results
