The full story
With over 40,000 employees, Vebego is one of the largest employers in the Netherlands. It provides services in the fields of cleaning, care services, facility management, and landscaping. But what makes this family business particularly special? Everyone gets a chance there. Vebego is driven by social entrepreneurship.
We had the opportunity to give the brand identity and campaign expressions of Vebego a significant refresh. Dozens of subsidiaries and thousands of communication carriers will now tell a consistent story. Not only in the Netherlands but also in Germany, Switzerland, and Belgium.
The campaign was named 'Do you really see me?'. A question that resonates. Because Vebego believes that every person matters and has the potential to contribute to society, regardless of background, age, or level of education. In the first phase, we demonstrated that the work of Vebego is truly people-oriented. Then the spotlight turns to the people and their passion for their work. We translated that into a powerful mix of out-of-home advertisements, a new landing page, a social campaign, and an always-on program that stays with you.
"One clear story and making even more use of the collective"
Tom Goedmakers - CEO
