Milou and Oscar have been running three successful hair salons, a wholesale business, and a webshop, fully specializing in curls, for years. They had been toying with the idea of developing their own brand for a while. The quirky couple reached out in Eindhoven, and they clicked immediately. Together, we made their dream come true: from brand name to packaging line, and from branding to POS material and social campaigns. Everything was taken care of down to the last detail. The result? Voam has been capturing the minds and hearts of millions of ‘curlies’ since day one.