The full story
NHA is a home education provider that has firmly been in the top 3 for over 5 years. For 10 years we have been building their brand together with this family business that was founded in 1935. In 2019, we positioned NHA as the archetypal ally: a critical friend who is not too reluctant to tell you that you can also spend your time on something that truly gives you satisfaction. Something that contributes to a positive self-image, in contrast to, for example, meaningless scrolling on social media, against which we already positioned ourselves at the time. The 'finishing touch' is the pay-off 'This is your time'. Successfully: an extra printing press had to be acquired to keep up with the demand for courses, and during the pandemic, they grew faster than other providers.
In 2025, both the positioning and the pay-off are still as perfect as before, but it is also time to modernize NHA completely. The result can be seen in the campaign around the pressing question 'What are you waiting for?' where we show what you can achieve with NHA by your side. This campaign consists of a wide range of media, from short, funny commercials with quirky images to POV online videos and OOH displays that seriously stood out. This is partly thanks to the new and much more pronounced NHA colors.
'What are you waiting for?' meant a boost and a fresh new appearance for a brand that also remains completely itself.
