The full story
What counts as the right choice is different for everyone. After all, a house is more than an asking price, an energy label, or several square meters. Behind every search lies a personal story. People don't think in filters or figures. We feel, we hesitate, we're curious.
That's why we created Welkom huis: a campaign built around the emotion behind every search.
We created a distinctive visual language for Funda: slice-of-life photography filled with emotion. We show the people behind the search, not the houses.
The iconic search bar plays a major role in our campaign. We use the bar as a recognizable element that connects a functional search with the emotional story behind it.
With an extensive mix of media, we give these emotional, diverse stories a stage: the family from the hero video, who now genuinely need a bigger home for three kids and their dog, Magno. The starter, looking for a good start. City dwellers who still long for some greenery. A mother and her baby searching for a lovely home, and empty nesters looking for something cozy.
