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Univé Business unveils 'groundbreaking innovation' in new campaign
Sep,
2025
Do you know us? Then you know we love authentic brands. Brands that stay true to their core and dare to present themselves boldly. That’s why we are extremely proud of our new collaboration with Univé Zakelijk. The first achievement for this cooperative insurer: a business campaign that doesn’t really feel like a business campaign. Because if 84% of all B2B buyers say they make decisions based on emotion, that is a very rational choice.
We came up with a campaign in which Univé Zakelijk reveals a 'groundbreaking innovation'. Including a product launch from which the Magnificent Seven can still learn a thing or two. Not a trendy tech gadget or a milestone that redefines the possibilities of AI. No, a game changer from an unexpected corner. The 'revolutionary' promise? Univé Zakelijk guarantees always truly human contact.
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From big launch to real stories
The campaign can now be seen on social media, online, and (digital) out-of-home channels; from highway billboards to the largest billboard in the Netherlands: the Ziggo Dome. And this is just the beginning. In the coming years, we will deepen the theme ‘Truly human contact’ together with Univé Zakelijk with a content program full of real, personal entrepreneurial stories.
