Zandbeek transforms IT company YaWorks

YaWorks makes the impossible possible in digital infrastructure. For years, the Amsterdam IT company has been among the fastest growing in the Netherlands. Their growing status called for a new brand identity. And so they enlisted Zandbeek.

A kind of magic

With YaWorks, we embarked on an intensive and inspiring journey full of sprints, sharp choices, and smart solutions. We started by determining the archetype; an indispensable building block for every brand positioning. For YaWorks, we arrived at The Magician—the archetype that revolves around transformation. And—not coincidentally—also the primal force of YaWorks. This is reflected in fluid, organic shapes, warm colors, and digital details that are never stationary. Because YaWorks is always moving, ready to grow further.

“With Zandbeek, we quickly got to the core. They are unparalleled in their ability to translate this into a brand identity that helps us realize our ambitions.”

— Bart Deuss, CEO of YaWorks